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credit: © RRZ

ADVENTICA Launches Its First German Outlet at Rhein-Ruhr Zentrum

Following the successful contract signing last year, ADVENTICA, the international operator of indoor family entertainment destinations, is set to open its first German location at Rhein-Ruhr Zentrum (RRZ). Spanning 3,600 m², the new facility will enter a multi-week soft-launch phase ahead of its grand opening on October 17, 2025.

credit: NEINVER

A SHARED PATH FORWARD: WHY TENANT SUCCESS IS THE REAL ASSET ADVANTAGE

In a retail landscape shaped by converging pressures – shifting consumer habits, selective brands, ESG demands, and digital integration – outlet centers are evolving from simple points of sale to strategic brand platforms. NEINVER CEO Daniel Losantos explains why tenant success is now the ultimate asset advantage and how a data-led, experience-driven approach can turn complexity into lasting performance.

credit: Carrefour Group

Carrefour celebrates first Spanish Airport Store opening

Carrefour City outlet is now welcoming customers with fresh and ready-to-eat foods, drinks, snacks, milk, coffee as well as pantry staples at its location in Terminal 2, Barcelona-El Prat Airport. What is more, the outlet offers local Catalan products as part of the selection too.

CEO PERSPECTIVES 2025: WHEN THE TENANT THRIVERS, THE ASSET FLIES

“When the tenant thrives, the asset survives” is an old saying in retail real estate leasing management. But survival is only the baseline – the ambition must go further. Not just to “survive” – the asset should “fly.” But what will it take in 2025 for an asset to take off? For this cover story, we asked leading figures in the European retail real estate sector what they see as the most significant current challenges, as well as the solutions needed, for retail assets not just to survive but to prosper.

The Final Chapter of the European Shopping Places Trust: A Legacy of Education, Research, and Empowerment

In 2025, after more than a quarter of a century of dedicated service to Europe’s retail real estate community, the European Shopping Places Trust (ESPT) will close its books. For the professionals, students, researchers, and industry leaders touched by its work, this moment is less an ending than a milestone. This is a chance to reflect on what has been achieved and the legacy that will endure.

credit: VIA

VIA Outlets Appoints Marianne Wesselo as Regional Business Directorfor its Central Region in Europe

VIA Outlets has appointed Marianne Wesselo as the new Regional Business Director (RBD) for its Central Region, responsible for overseeing Batavia Stad Fashion Outlet (the Netherlands), Landquart Fashion Outlet (Switzerland), and Zweibrücken Fashion Outlet (Germany). Marianne is part of the VIA Outlets’ Executive Leadership Team and reports directly to Johan Bergenthal, Chief Operating Officer.

credit: FREY

FREY Group accelerates in Europe: Five Italian premium outlet villages join ROS Retail Outlet Shopping’s portfolio

French retail real estate group FREY has cemented its position among Europe’s top three outlet operators with a €410 million acquisition of three flagship shopping villages in Italy. Backed by a €650 million strategic partnership with Cale Street, the deal brings Franciacorta (Lombardy), Valdichiana (Tuscany), and Palmanova (near Trieste) under FREY’s umbrella, adding 90,000 sq m of retail space and 11 million annual visitors to its portfolio.

credit: NEINVER

NEINVER Appoints David Hernández as New Sustainability Manager

NEINVER, a leading European company in the development, investment, and management of outlet centres, has announced the appointment of David Hernández as its new Sustainability Manager. His appointment forms part of the company’s evolving ESG strategy – an essential pillar of its business model and a key driver of its decarbonisation roadmap.

credit: ROS Retail Outlet Shopping

Construction Begins on Malmö Designer Village

FREY officially broke ground on Malmö Designer Village, a flagship retail destination set to become Scandinavia’s largest premium outlet shopping village upon its opening in 2027. The ceremonial groundbreaking event in Löddeköpinge, Kävlinge Municipality, brought together leaders from FREY, ROS Retail Outlet Shopping (part of the FREY Group), development and construction partners, and representatives of the local community.

NO ROOM FOR MEDIOCRITY: HOW RETAIL POLARIZATION IS RESHAPING THE SHOPPING LANDSCAPE

A quiet but profound shift is transforming the retail industry across Europe: while luxury and discount segments thrive, many mid-tier retailers—once considered the backbone of the high street and shopping centers—are struggling to stay afloat. This growing polarization is not merely a passing trend; it is a structural shift that reflects changing consumer behaviors, economic realities, and the need for clear market positioning. But if you take a closer look, you will see that it is not the middle that is dying, but only mediocrity. What is emerging is a new middle ground between luxury and discount, determined by one thing alone: relevance.

From left to right: Krzysztof Gaczorek, CEO of KG Group; Marek Koźmiński, Co-Founder of KG Group; Thomas Reichenauer, Co-Founder & Managing Director of ROS Retail Outlet Shopping; and Wojciech Pawłowski, Centre Manager of Designer Outlet Kraków. /// credit: ROS Retail Outlet Shopping

Designer Outlet Kraków Celebrates Grand Opening

With over 120 international and Polish fashion and lifestyle brands, a vibrant F&B offering and a prime urban location, Designer Outlet Kraków launched with a celebratory ceremony hosted by KG Group and ROS Retail Outlet Shopping—marking a significant milestone for premium outlet shopping in southern Poland.

Ortaç Özortaç, Partner at Weconsult (left), Florentia Village Istanbul render (right). /// credit: Weconsult

FLORENTIA VILLAGE – TURKEY’S FIRST LUXURY DESIGNER OUTLET DESTINATION

Florentia Village Istanbul is Turkey’s first luxury designer outlet combined with a modern full price retail park creating a unique hybrid retail concept. Located next to Istanbul Airport, the outlet aims to set a new benchmark for retail, leisure and entertainment in the region through its scale, accessibility, attention to detail, service and innovative dual-concept structure.

Antoine Frey, CEO of FREY (left); Malmö Designer Village, Sweden (right). /// credit: FREY

MALMÖ DESIGNER VILLAGE – THE LARGEST PREMIUM OUTLET IN THE NORDICS

Malmö Designer Village is an upcoming premium outlet village in Löddeköpinge, Sweden, uniquely positioned to serve both Swedish and Danish markets. Now under the leadership of FREY Group (following the acquisition of the project from UK developer Rioja Estates in 2024), it marks FREY’s first outlet development and a significant expansion of its open-air retail portfolio. Over 3.8 million visitors within 90-minutes and 10+ million tourists fall within its reach, including the major population centers of southern Sweden and the Copenhagen metropolitan area. With all necessary planning permissions secured and no objections, construction began in mid-2024.

Thomas Reichenauer, Co-Founder an Managing Director of ROS Retail Outlet Shopping (left); Designer Outlet Berlin, newly acquired by FREY and ROS (right). /// credit: ROS Retail Outlet Shopping

Acquisition of Designer Outlet Berlin: Strategic Step for FREY and ROS to Become European Market Leaders

With the acquisition of Designer Outlet Berlin just last week, and the upcoming opening of ROS Retail Outlet Shopping’s new location in Kraków, Poland, the current projects under ROS and FREY are a testament to their vision as well as the segment’s potential. In an interview with ACROSS, Thomas Reichenauer, Co-Founder and Managing Director of ROS, goes into detail about their current high-profile projects on the outlet market, where they see further potential, and the advantages brought by the merger between ROS and FREY as they aim to become the market leaders in Europe.

Recommended reading: A look at ‘Modern Retail Management’

With the book Modern Retail Management, Dr. Johannes B. Berentzen and Dr. Philipp Hoog present an outstanding collection that takes an in-depth look at the pressing issues of today’s – and tomorrow’s – retail landscape. Featuring 24 thought-provoking chapters by 36 leading experts, the book offers a rare blend of academic insight and practical guidance. From digital transformation and omnichannel strategy to sustainability and AI, this forward-looking volume equips readers with the tools and ideas needed to thrive in a rapidly evolving sector. Essential reading for anyone looking to shape the future of retail.

credit: Las Rozas The Style Outlets, ACROSS

Place Of The Week – Las Rozas The Style Outlets, Madrid, Spain

As the very first outlet center in Spain, Las Rozas The Style Outlets has been catering to the needs of customers since 1996. The center, which can very well be described as historic, is now undergoing a planned refurbishment project that will update the location both inside and outside, making it the “Place Of The Week” for ACROSS.

CEO PERSPECTIVES 2025 – When the Tenant Thrives, the Asset Flies
What will it take in 2025 for an asset to take off? For this special, we asked leading figures in the European retail real estate sector what they see as the most significant current challenges, as well as the solutions needed, for retail assets not just to survive but to prosper.
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