Podcast recommendation: ECE and Otto – how to successfully merge offline and online

Two months ago, the first stationary OTTO showroom in Austria opened its doors at G3 Shopping Resort in Gerasdorf. In a podcast the center manager explains how to successfully merge offline and online.

At the ECE-shopping center “G3 Shopping Resort” in Gerasdorf, Germany, you will find the entire range of Austria’s most successful online retailer – from furniture to fashion to household technology.

G3-Center Manager Funda Caglar and Arno Kerschbaumer, head of the OTTO Austria brand, explain in the podcast “UNgeniert” (from UNITO Versand & Dienstleistungen GmbH) how to successfully merge offline and online:

What is an online retailer doing in a stationary shopping center?

How exactly does a showroom look like?

How are customers accepting the pilot project so far?

The podcast “UNgeniert – Der E-Commerce Podcast from UNITO” offers detailed answers to these questions. You can listen to this podcast recommendation from ACROSS here:

Spotify: https://spoti.fi/2HhmJqO
Deezer: https://bit.ly/2IEM922
Apple Podcast: https://apple.co/2Hfpyca
Google Podcast: https://bit.ly/31ohyfY

Tags: omnichannel, podcast

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