Digitization and individual customer communication are driving factors in the retail industry. With the rise of e-commerce, the trend of speed and convenience was accelerated, which is why it is more important than ever to stay ahead in this fast-changing landscape. In response, operators are enhancing their omnichannel capabilities digital solutions to ensure they don’t lose customers. Despite the comfort of online shopping, consumers still thirst for an offline experience at retail destinations. What makes omnichannel marketing so essential and how can one embrace e-commerce without losing physical touchpoints?
Read the paper “The definitive playbook to developing an omnichannel retail strategy” to learn how to:
- generate more revenue from existing physical assets
- create better customer experiences across physical and online touchpoints
- collect and use more customer data to drive engagement and loyalty
- improve relationships with and value creation for tenants
