In the world of outlet retail, success isn’t just measured in square meters but in collaboration, data, and experience. Otto Ambagtsheer, CEO of VIA Outlets, shares how the company’s unique partnership-driven model is transforming its 11 centers across Europe into high-performing, guest-focused destinations. From shared sales incentives and shopper insights to immersive placemaking and omnichannel innovation, VIA Outlets is proving that when landlords and brands grow together, the result is more than retail. It’s a curated, connected community.
The EUROPA-Galerie Saarbrücken is making a strong statement in the area of trends and lifestyle: on October 2, 2025, SNIPES and MediaMarkt Smart Shop will celebrate their grand openings in the center.
Only & Sons makes its Berlin debut with the opening of a new store at ALEXA on September 25.
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