The rebrand also consists of a new visual identity and updated logos for both the company and the centres, as well as the refreshed brand promise ‘Going Places’ which will influence the company’s future positioning. Jorge Loconsole, Head of Marketing … Continue reading
PropTech Column by Peter Tonstad More and more people in the retail real estate industry believe most shopping centers will be a combination of digital and physical marketplaces in the not-too-distant future. At Placewise this strategic view is at the … Continue reading
The winners were determined by open voting and the RAU Awards Expert Council, comprising representatives of leading companies in retail and development, heads of consulting companies, and reputable experts in the retail market. “We are honoured that Forum Lviv has … Continue reading
To celebrate the occasion, six Peppa Pig fans from in and around Leidschendam were joined by famous mommy blogger Bobbi Eden, Bart van Twillert, Unibail-Rodamco-Westfield Director and Attraction Manager of the Indoor Play Centre Vincent Pronk, by donning yellow rain … Continue reading
By Sebastian Baumann Digitalization represents significant challenges for retail–and did so long before the closure of shopping centers as a result of the coronavirus pandemic. The fact is that sales at online merchants are increasing, consumer behavior is changing and … Continue reading
By Klaus Striebich Digitalization is undoubtedly the start of another wave of innovation, as was previously the case in retail, for example, with the emergence of new sales formats or the introduction of self-service. It has changed all of our … Continue reading
By Mariam HussainIn an operationally intensive industry, such as real estate, the integration and development of digital solutions can deliver competitive advantages and better outcomes for tenants as well as customers. The implementation of prop tech in real estate assets … Continue reading
By Christine Hager The fact that brick-and-mortar retail must re-imagine itself and mount a strategic response to e-commerce and the aftermath of the coronavirus pandemic is beyond a shadow of a doubt. The fundamental solution to problem is universally known: … Continue reading
European Council of Shopping Places Column by Joost Koomen Recent months have finally seen shops, bars, and restaurants gradually re-opening. The latest footfall and turnover numbers from across Europe, though not yet at 2019 levels, are positive and encouraging, providing some … Continue reading
By Romina Jenei The coronavirus pandemic has accelerated many existing (consumer) trends, and, as a result, the trend toward online shopping. Across Europe, new target groups have discovered the convenience of online shopping, at times simply due to a lack … Continue reading
