Daily Archives: September 10, 2015

Christmas for individualists

Sachsen-Allee is an ECE center in Chemnitz. The city sees itself as the gateway to the Ore Mountains. Ore mountain Christmas decorations can be found everywhere in this area. First Christmas’s designers are plumping for grandeur. Chief designer Jule Beck: … Continue reading

Target Group: Tourists

People don’t travel to London just to visit Big Ben, Tower Bridge, Buckingham Palace, Hyde Park, and the countless other attractions, but also to go on shopping sprees. This vacation combination is not new. A recent study by Savills reveals … Continue reading

“You have to grab tourists where you find them”

ACROSS: What do tourists mean for Alexa in Berlin? OLIVER HANNA: Tourists are enormously important for our center as a target group. We are right on Alexanderplatz, a historic part of Berlin. It wasn’t always that way. I can still … Continue reading