The last year was extremely difficult for the whole Ukraine: the annexation of Crimea by the Russian Federation in March 2014, the war in eastern Ukraine, a deep economic crisis, and a significant devaluation of the national currency against the … Continue reading
BY REINHARD WINIWARTER Speaking of friendship, I’m sure you know the specialists’ hottest marketing tip. Exactly. Social media or: “Head out on the virtual search for new friends, collect as many as of them as possible, and then bring your … Continue reading
“Europe’s leading retail brands are among the strongest in the industry overall. Compared to the top 500 Commercial Real Estate Brand Study, only the investment funds Union Investment Real Estate and Deka Immobilien and the property agent JLL achieve higher … Continue reading
The consideration for the mall in Grossetto in Tuscany amounts to approximately €45 million, excluding taxes and ancillary charges. Payment will be made at the closing, scheduled after the grand opening, in the second half of 2016. The new mall … Continue reading
After Zumtobel’s 2013 laboratory experiment on the unconscious effect of light in stores yielded very promising results, a field test has now clearly confirmed those results. In cooperation with the fashion company Gerry Weber, it assessed whether a target group-specific … Continue reading
BY JEREMY LANGLEY Historically, owners of “physical retail” properties have operated blind, unable to tell where shoppers go, what they do, how long they spend there, and where they go next. This makes competing with online retailers – who are … Continue reading
